1. Information We Collect

We collect personal information that identifies, relates to, describes, or could reasonably be linked with you. We collect it in these ways:

• Information you provide: name, email, phone number, billing/shipping address, account details, and order details when you purchase, register, RSVP, or contact us.
• Information collected automatically: IP address, device/browser information, pages viewed, approximate location derived from IP, and cookie identifiers.
• In-store collection: visitor registry details, concierge notes, satisfaction surveys, and WiFi usage logs. [Add: "CCTV footage" here if applicable.]
• Payments: payments are processed by third-party payment processors. We do not store full payment card numbers or security codes.

2. How We Use Information

We use personal information for business and commercial purposes, including:

• Provide services: fulfill orders, process payments, handle delivery, and manage accounts.
• Customer support: respond to inquiries, handle returns, coordinate bespoke requests, and provide concierge service.
• Marketing: send communications about new arrivals, studio events, and editorial updates (you may opt out anytime).
• Site operations & security: maintain functionality, prevent fraud, secure our systems, and enforce policies.
• Improve our offering: analyze product interest, service experience, and website performance.

3. Sharing Information

We disclose personal information only as needed to run our business. This may include:

• Service providers: vendors supporting website hosting, ecommerce operations, payment processing, analytics, and delivery.
• Legal and safety: to comply with law, respond to lawful requests, protect rights and safety, and prevent fraud.
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets.

4. Cookies & Tracking

We use cookies and similar technologies to operate our site, remember preferences, support analytics, and (depending on your settings and our marketing tools) deliver advertising.

• Essential cookies: required for core site functions (shopping cart, login, security).
• Analytics cookies: help us understand site performance and improve pages.
• Advertising cookies: may be used to measure campaigns and show relevant ads. [If you don't use targeted ads, remove this bullet.]

You can control cookies through your browser settings. If we provide a cookie preference tool on the site, you may also adjust your choices there.

5. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this notice, including fulfilling orders, maintaining records, security, and legal compliance.

Retention depends on what the data is and why we collected it. Order and tax records typically last longer than website analytics logs.

6. California Residents (CCPA/CPRA): Notice at Collection + Your Rights

Notice at Collection. We collect the categories of personal information below for the purposes described.

• Identifiers (name, email, phone, shipping/billing address, account identifiers) — fulfill orders, provide support, manage accounts, communicate with you.
• Commercial information (purchase history, product interest, order details) — fulfill orders, support, improve our assortment, maintain records.
• Internet or network activity (IP address, device/browser data, pages viewed, cookie identifiers) — site operations, security, analytics, and [targeted advertising if applicable].
• Customer communications (emails, messages, call notes, concierge requests) — respond to inquiries and provide concierge support.
• In-store information (visitor registry details, WiFi logs, and [CCTV footage if applicable]) — security and operational purposes.

Sensitive Personal Information. We do not use or disclose sensitive personal information for purposes other than those permitted by California law.

Sale / Sharing. We do not sell personal information. We [do / do not] share personal information for cross-context behavioral advertising (targeted advertising). If you would like to opt out, see Section 7.

Retention. We retain personal information as long as reasonably necessary for the purposes described above. Retention depends on the type of information and why we collected it.

Your Rights (California). Subject to certain exceptions, you may request:

• Right to Know/Access (categories and specific pieces of personal information collected)
• Right to Delete
• Right to Correct
• Right to Opt-Out of Sale/Sharing (if applicable)
• Right to Non-Discrimination

How to submit a request. Email us at privacy@reevasethi.com or call 408-797-5283. We will verify your request, which may include confirming account information or recent transactions. You may also use an authorized agent, provided we can verify the agent's authority and your identity.

Global Privacy Control (GPC). If you have enabled Global Privacy Control in your browser, we will treat it as a valid request to opt out of sale/sharing for that browser where applicable.

7. Do Not Sell or Share (Opt-Out)

If we share personal information for cross-context behavioral advertising, you may opt out by:

• Emailing privacy@reevasethi.com with the subject line "Do Not Sell or Share."
• Calling 408-797-5283 and requesting an opt-out of sale/sharing.
• Enabling Global Privacy Control (GPC) in your browser (applies to that browser where applicable).

If we do not share for targeted advertising, we will confirm that in our response and record your preference anyway. Paper trails are fashionable in compliance.

8. Contact Us

To ask questions or exercise privacy rights, contact our concierge team:

Email: privacy@reevasethi.com
Address: 20430 Saratoga Los Gatos Road, Saratoga, CA 95070
Phone: 408-797-5283